Third AENEAS Training Workshop: Marketing for multimodal mobility in an ageing society

Munich, Germany, 4 - 5 March, 2010

The Training Workshop included plenary presentations, interactive workshops and study visits. >> Training materials >> Photos

The third AENEAS training workshop was attended by more than 40 practitioners in the field of sustainable mobility. The aims of this event were:

• Provide participants with a basic understanding of the mobility needs of older people and how mobility marketing can take these needs into account;
• Provide examples of practical experiences with developing marketing campaigns and training for older people on mobility;
• Create an interactive environment and work in small groups to enhance learning and knowledge exchange;
• Give an insight into multimodal marketing and mobility in Munich, through technical site visits and case study transfer sessions.

During the first day mobility management and marketing experts presented experiences with the implementation of successful marketing concepts. Working group sessions during the second day addressed the possible transfer of concepts between cities across Europe. The event was concluded by study visits relating to walking, cycling and public transport.
 

Training materials

All the training materials from the Munich workshop are now available for you to download:

• Training programme (244-Kbyte PDF)
• Training report (66 page, 3-Mbyte PDF)
• Workshop presentations
  • Mathias Fiedler, The AENEAS Project (15 slides, 16-Mbyte PPT)
  • Florian Paul, Mobility in Munich (14 slides, 6-Mbyte PPT)
  • John Porter, Marketing for Older People (55 slides, 2-Mbyte PPT)
  • Johanna Balthesen, Individualised Marketing of sustainable transport modes for older citizens (31 slides, 19-Mbyte PPT)
  • Birgit Kasper and Steffi Schubert, Peer to peer consulting to promote public transport use in Cologne (18 pages, 1.7-Mbyte PDF)
  • Patrick Auwerx, Smart mobile seniors: A self activation project (19 slides, 3-Mbyte PPT)
  • Andreas Schuster, A multimodal mobility training approach for older people in Munich (23 pages, 3.6-MByte PDF)
  • Maarten van Bemmelen, Closing session (13 slides, 3.8-Mbyte PPT)

Photos

The workshop was opened by Sabine Nallinger, the city councillor of Munich	The first day focused mainly on plenary sessions
The room was at full capacity with 45 participants	The workshop included numerous interactive presentations
Role play	Energizer excercise
Study visit	Study visit
Study visit - starting in a brand new metro station
The group gathering for study visit	Study visit
Group photo of participants