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Third AENEAS Training Workshop: Marketing for multimodal mobility in an ageing society

Munich, Germany, 4 - 5 March, 2010

Interactive session at the workshop
The Training Workshop included plenary presentations, interactive workshops and study visits.

>> Training materials
>> Photos

The third AENEAS training workshop was attended by more than 40 practitioners in the field of sustainable mobility. The aims of this event were:

  • Provide participants with a basic understanding of the mobility needs of older people and how mobility marketing can take these needs into account;
  • Provide examples of practical experiences with developing marketing campaigns and training for older people on mobility;
  • Create an interactive environment and work in small groups to enhance learning and knowledge exchange;
  • Give an insight into multimodal marketing and mobility in Munich, through technical site visits and case study transfer sessions.

During the first day mobility management and marketing experts presented experiences with the implementation of successful marketing concepts. Working group sessions during the second day addressed the possible transfer of concepts between cities across Europe. The event was concluded by study visits relating to walking, cycling and public transport.

Training materials

All the training materials from the Munich workshop are now available for you to download:


The workshop was opened by Sabine Nallinger, the city councillor of Munich

The first day focused mainly on plenary sessions

The room was at full capacity with 45 participants

The workshop included numerous interactive presentations

Role play

Energizer excercise
Study visit

Study visit

Study visit - starting in a brand new metro station

The group gathering for study visit

Study visit
Group photo of participants

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