- AENEAS Measure #1
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It is important to be able to walk no matter how you want to be
transported. Every time you take a trip, you begin and end with
walking to get to or from your bicycle, bus or car. And a little
walking will get you a long way, also when it comes to your health.
Therefore we wanted to remind our senior citizens about the delights
in walking, getting exercise in an easy way, experiencing the city,
being with others, having fun, enjoying nature etc. The aim of the
campaign was to encourage older people to start to walk more and
thereby create a healthy habit of walking for them selves in
Second Walking Campaign in Odense
We took advantage of the spring and launched our second walking
campaign in a week with fair weather. To reach a large senior
audience the Department of Culture and Urban Development cooperated
with the Department of the Elderly and Disabled. Local associations
and clubs with interests in the elderly also made a great
contribution to the campaign programme.
As a result the senior citizens could participate in guided tours,
exhibitions, training activities, games and sports related to
walking. More than 100 activities showed how enjoyable walking can
be in its many aspects. Especially the social aspect of walking with
others was appreciated by the participants.
To keep the seniors encouraged to walk further, pedometers was
handed out and the forming of walking clubs was suggested. By the
end of the week at least 2500 seniors had participated in a walking
activity, and many more had been made aware of the benefits of
Walking activities are very popular in Odense especially when it
comes to guided tours. The participants were very pleased, and a lot
of them asked for more guided walking activities in the future.
After the campaign several new walking clubs emerged to carry on
walking training, so help with starting new walking groups seem a
great way to encourage more walking training carried out by the
citizens them selves.
Working together with the Department of the Elderly and Disabled
turned out very successful. The Department contributed with a lot of
activities and the employees’ daily contact motivated the elderly
citizens to take part in the walking campaign.
By enjoying the activities a lot of the participants discovered that
their ability to walk exceeded even their own expectations. Thus,
the programme encouraged them to walk further the next time and
ultimately incorporate more walking as a way of mobility in daily
The participants had very different conditions for engaging in these
walking activities. Some would walk effortlessly several kilometres,
while others felt challenged to do even very short walks. Therefore,
the activities varied in difficulty.
As our earlier campaign targeted experienced walkers, this time the
focus was on increasing the mobility of weaker walkers. A lot of the
activities therefore were supported by walking assistants who would
support slow walkers, push wheelchairs or accompany participants
using walking frames. Some of the walking assistants were part of an
integration project with foreigners who will work with the elderly
and healthcare. Particularly some of the foreign seniors benefited
from this action.
After the campaign several new local walking clubs emerged to carry
on the walking training.