- AENEAS Measure #1
Mobility management for older people
day took place in the bus garage of the local public
transport provider, StadtBus.
presentations were delivered to small groups, in a relaxed
was not only useful, but really memorable!
Keep moving helps older people to participate in life and advance
their quality of life. Additional to their feet they use all types
of transport e.g. cars, bicycles, public transport, taxis and
special transport services. In Salzburg as well as in other European
cities older people’s mobility is mainly based on individual car
usage. In many cases people don’t know about alternatives to their
private car. In the first step we want to inform people about
eco-friendly modes of transport. In the second step we want to
encourage especially older people to use more public transport and
other energy-efficient modes.
But it is also necessary to minimize barriers that restrain older
people from using public transport. So we see a basic necessity in
meeting the needs of older people that allow behavioural changes in
their mobility habits. The main aim is to increase mobility of older
people especially by using public transport and to keep them active
as long as possible.
Marketing and PR campaign & Mobility Day
Started in the year 2006 the Mobility Day became a popular annual
event for older citizens in Salzburg. The local Public Transport
operator „StadtBus“ in coopeartion with ZGB Centre for Generations &
Accessibility invites organisations, clubs and private initiatives
that deal with mobility for seniors to present their products and
special services. In a large hall in the garage of the StadtBus the
organisations present themselves like a small fair and senior
citizens come and benefit from the information provided.
An exhibition of buses and cars contributed to raise even more
awareness among citizens, particularly older men. Additionally there
were lectures held by experts on topics like, mobility in higher age
and the safe use of Public Transport. The Mobility Day is announced
with folders and posters in the busses, with articles in newspapers
and in the local radio as well as by the participation
In addition to the Mobility Day there are regularly marketing and PR
campaigns including survey, brochures and leaflets, press releases
and media presence, direct mail & information packages as well as
personal information via telephone. The public transport company
StadtBus wants to emphasise its role as the most important public
transport provider for senior citizens and to show them that they
The good number of participants during the last years shows that
there is a certain demand on information about products and services
that assist older people in their daily mobility. It is also visible
that there are much more women than men who ask for information or
help. For many older people who had to give up cycling or driving
their own car a good accessible public transport system is a basic
requirement for a self determined live.
The evaluation showed that more than 95 % of the visitors see the
Mobility Day as a very helpful platform where they can benefit from
a wide range of services and information at one time at one place.
To attract as much people as possible a good press release is
necessary. Side activities like lotteries, music as well as vouchers
for free beverages or snacks will help to increase the number of