- AENEAS Measure #3
Explore your City!
team with the fresh new brochures
appreciated the attention to them and creativity of this
|Now there is
one more reason to take the bus!
For many car users in small or mid size cities public transport is
not considered as an alternative mode of mobility. 50 % of all car
rides are less than 5 km. Some bring forward the argument that it is
too slow, inflexible and in certain cases also expensive.
Eco-friendliness and energy-efficiency is rarely seen as an
So the challenge is to make individual advantages visible to
convinced car users. Beside existing incentives like combo-tickets
for sport events, theatre, cultural festivals and transportation
there is little appeal to use public transport instead of the
The aim is not only to motivate senior citizens to use public
transport also for leisure-related activities but to promote the use
of public transport among older tourists.
Explore your City
Right from the beginning of the planning phase we tried to involve
senior citizens in this measure. So we invited older people to share
their knowledge and memories about Salzburg with the project team.
Together with tourist guides points of interest e.g. historical
buildings, parks, museums along the trolley lines in Salzburg have
been identified. Based on the collected information seven folders,
each for every trolley line, have been designed.
To encourage people to combine their sightseeing bus-tour with some
walking, every folder includes at least two recommendations for
small walks. They include a map and further information about
length, public toilets, benches and accessibility.
Starting in April 2010 the guidebooks are published monthly and are
presented on an extra bus tour that is accompanied by a professional
tour guide. All folders are available at the StadtBus service
centres and distributed to senior organisations.
At all organised extra tours the reception of participants was
extremely high. Especially the charming explanation during the tour
is liked very much. The evaluation shows that more than 98% of the
participating people will use the trolley bus for leisure-related
activities in the near future. And they promise to explore Salzburg
with the help of the other booklets.
Public transport use is promoted as an alternative to the individual
car use. Many people that would usually still drive their car
themselves or would ask relatives to give them a ride, discover the
opportunity to stay mobile with public transport. It is very
pleasant that this project is able to attract also people that
didn’t use public transport for several years.