The planning phase started with two public meetings (two Saturdays). There, all statements were written down and discussed. Based on this, the Council of Aged developed 10 suggestions on how to improve the conditions for seniors.
Afterwards, working groups with members from the different departments of the City of Odense developed suggestions and ideas for actions and focus areas.
This work finally led to a senior life policy that became politically adopted in 2007. It was important for members from the different departments to make sure that the policy was broadly rooted in the municipality afterwards.
The City of Odense paid about 2 million Danish Kroner for the policy. Human resources were 3500 or more. Communication – there were citizen meetings (both in order to collect input for the policy and inform citizens about the final policy), adverts in newspapers, a webpage and online chats with politicians.