Key conditions for implementation were oualified staff with good understanding of the topic and partners who supported the event financially as well as in spreading the information.
The planning process included finding the venue, (re)searching and selecting the speakers, tuning the topics, continuous contact to the speakers, looking out for locations and public relations.
Moreover, invitation folders were created, translated and disseminated, the target group was researched and mailed directly. Besides hotel reservations had to be taken care of, and creating and producing the congress file, organising the evening event and searching for sponsors and partners.
The funding consisted of personnel expenses, room rent, catering, expenses for speakers, accommodation costs, costs for public relations, printing costs and additional costs for second language translation and interpreters.
Marketing and dissemination included direct mails to contact lists, continuous updates of the homepage and announcements on relevant websites. The main challenge was high costs for bilingual organisation.